Education

Louisiana State University (LSU), Baton Rouge, LA
Aug. 2012 - May 2014
  • Master’s of Mass Communication: Strategic Communications

Tennessee Technological University, Cookeville, TN
Aug. 2005 - Dec. 2009
  • Bachelor of Arts in Spanish
  • Concentrations: Communications and History
  • Related Coursework: Graduate courses in Public Relations and Journalism            

Universidad Nacional, Heredia, Costa Rica
Jan. 2008 - June 2008
  • Study Abroad Program

Relevant Work Experience

Brand Innovation and Design Manager, Anderson Tuftex/Shaw Industries, Dalton, GA
Dec. 2017 - Present​ 
  • Managing content, execution and development of AndersonTuftex.com
  • Executing marketing strategies related to Anderson Tuftex and andersontuftex.com
  • Assisting with public relations duties associated with Anderson Tuftex including writing press releases, editing copy and managing press relationships
  • Conducting research using design thinking skills for various projects including how we might launch the brand in January 2018, and how might we think about consumer samples a little differently
  • ​Traveling to various trade shows to promote Anderson Tuftex to our B2B customers

Sr. Digital Specialist, Shaw Industries, Dalton, GA
Oct. 2016 - Dec. 2017
  • Facilitating consumer focus groups in preparation for a new brand launch
  • Working with design firm IDEO on market research and new business ideas
  • Developing and implementing digital and social media strategy of a new brand launch: including managing all social accounts, the website and app creation
  • Working on various special projects including the integration of two internal B2B sites for Shaw's retailers: ShawNow.com
  • Assisted in the launch of an event app for Shaw's Convention in 2017
  • Attending trade shows as needed to promote marketing solutions for Shaw's B2B platform

Digital Support Coordinator, Shaw Web Studio/Shaw Industries, Dalton, GA
Aug. 2014 - Oct. 2016
  • Account management for over 300 retailers within Shaw's network
  • Support for Share It Forward solution: an online ratings and reviews service sponsored by Shaw Floors
  • Designed print and digital support materials for Share It Forward and Shaw Web Studio
  • Updated websites using iApps and Kentico CMS platforms
  • Created reports utilizing data visualization techniques
  • Utilized SEO best practices to make Share It Forward's reviews SEO-friendly
  • Worked with various third-party vendors that support Share It Forward
  • Attended trade shows to promote Share It Forward and network with Shaw's retailers

Co-founder/Publicist, Belle Journal, Baton Rouge, LA
Aug. 2012 - Aug. 2017
  • Redesign, update and maintain website
  • Design the layout for a new literary journal focusing on the experiences of women in the Southern United States
  • Create promotional materials and maintain the Twitter and Instagram accounts
  • Executed successful Kickstarter.com campaign to raising over $4,000 to print first volume and extend social media lifestyle presence

Publicist, newRadio Music/The Dirty Guv’nahs, TN
Sept. 2014 - Jan. 2015
  • Band media contact
  • Drafting press releases and emails to promote upcoming performances

Communications Specialist, Academic Distinction Fund, Baton Rouge, LA
June 2013 - June 2014
  • Designed press materials for print and digital platforms
  • Assisted in writing of press releases and copy for print/digital
  • Social media manager
  • Updated and maintained the website

Graduate Assistant in Communications and Design, Louisiana State University, Baton Rouge, LA
Aug. 2012 - May 2014
  • Assisted in the redesign of the LSU Graduate School website
  • Created content for the LSU Graduate School website
  • Social media manager for the LSU Graduate School
  • Created promotional materials for Scripps Howard Academic Leadership Academy
  • Updated Scripps Howard Academic Leadership Academy database
  • Assisted Dr. Meghan Sanders with planning of Scripps Howard Academic Leadership Academy
  • Wrote articles for the Manship School of Mass Communication website

Publicity Intern/Media Contact, Morgan Road Mgmt./The Dirty Guv’nahs, TN 
Sept. 2010 - March 2012
  • Operated as band media contact
  • Drafted press releases and emails to promote upcoming performances
  • Assisted in planning of successful Kickstarter.com campaign to promote upcoming album

Public Relations Intern, Putnam County Habitat for Humanity, Cookeville, TN 
Jan. 2010 - May 2010
  • Wrote press releases and designed PowerPoint presentations for upcoming events
  • Contacted past and current donors to extend invitations for upcoming events and to secure volunteer workers
  • Assisted in planning major events such as an Open House and 15th Anniversary Dinner
  • Assisted in maintaining Facebook website

Staff Writer, The Oracle at Tennessee Technological University, Cookeville, TN
Aug. 2009 - Dec. 2009
  • Wrote articles for Foreign Language Department beat

Staff Writer, Strummagazine.com, Nashville, TN 
May 2010 - Dec. 2010
  • Wrote articles about bands, artists and businesses in Tennessee area

Relevant Skills

  • Market research methodologies: design thinking, focus groups, surveys, etc.
  • Adobe InDesign, Adobe Illustrator, Adobe Photoshop
  • Squarespace
  • Wordpress
  • Weebly
  • Kentico
  • Microsoft Office Suite
  • IBM SPSS

Bilingual in Spanish and English