Education
Louisiana State University (LSU), Baton Rouge, LA
Aug. 2012 - May 2014
Tennessee Technological University, Cookeville, TN
Aug. 2005 - Dec. 2009
Universidad Nacional, Heredia, Costa Rica
Jan. 2008 - June 2008
Aug. 2012 - May 2014
- Master’s of Mass Communication: Strategic Communications
Tennessee Technological University, Cookeville, TN
Aug. 2005 - Dec. 2009
- Bachelor of Arts in Spanish
- Concentrations: Communications and History
- Related Coursework: Graduate courses in Public Relations and Journalism
Universidad Nacional, Heredia, Costa Rica
Jan. 2008 - June 2008
- Study Abroad Program
Relevant Work Experience
Marketing Manager - Consumer Strategy, Anderson Tuftex/COREtec Floors (Shaw Industries), Dalton, GA
Jan. 2021 - Present
Focused on consumer strategy for Shaw Industries' Premium Residential Brands: Anderson Tuftex and COREtec Floors
Brand Innovation and Design Manager, Anderson Tuftex/Shaw Industries, Dalton, GA
Dec. 2017 - Dec. 2020
Sr. Digital Specialist, Shaw Industries, Dalton, GA
Oct. 2016 - Dec. 2017
Digital Support Coordinator, Shaw Web Studio/Shaw Industries, Dalton, GA
Aug. 2014 - Oct. 2016
Co-founder/Publicist, Belle Journal, Baton Rouge, LA
Aug. 2012 - Aug. 2017
Publicist, newRadio Music/The Dirty Guv’nahs, TN
Sept. 2014 - Jan. 2015
Communications Specialist, Academic Distinction Fund, Baton Rouge, LA
June 2013 - June 2014
Graduate Assistant in Communications and Design, Louisiana State University, Baton Rouge, LA
Aug. 2012 - May 2014
Publicity Intern/Media Contact, Morgan Road Mgmt./The Dirty Guv’nahs, TN
Sept. 2010 - March 2012
Public Relations Intern, Putnam County Habitat for Humanity, Cookeville, TN
Jan. 2010 - May 2010
Staff Writer, The Oracle at Tennessee Technological University, Cookeville, TN
Aug. 2009 - Dec. 2009
Staff Writer, Strummagazine.com, Nashville, TN
May 2010 - Dec. 2010
Jan. 2021 - Present
Focused on consumer strategy for Shaw Industries' Premium Residential Brands: Anderson Tuftex and COREtec Floors
- Managing and executing strategy and content of all Anderson Tuftex and COREtec Floors social media channels
- Managing advertising budgets for traditional and digital channels
- Managing content and execution of development for AndersonTuftex.com and COREtecfloors.com
- Executing consumer marketing strategies related to Anderson Tuftex, andersontuftex.com, COREtec Floors and COREtecfloors.com
- Assisting with public relations duties associated with Anderson Tuftex and COREtec Floors including writing press releases, editing copy and managing press relationships
- Conducting ongoing market research
- Traveling as needed to promote Anderson Tuftex and COREtec Floors
Brand Innovation and Design Manager, Anderson Tuftex/Shaw Industries, Dalton, GA
Dec. 2017 - Dec. 2020
- Managing content, execution and development of AndersonTuftex.com
- Executing marketing strategies related to Anderson Tuftex and andersontuftex.com
- Assisting with public relations duties associated with Anderson Tuftex including writing press releases, editing copy and managing press relationships
- Conducting research using design thinking skills for various projects including how we might launch the brand in January 2018, and how might we think about consumer samples a little differently
- Traveling to various trade shows to promote Anderson Tuftex to B2B customers
Sr. Digital Specialist, Shaw Industries, Dalton, GA
Oct. 2016 - Dec. 2017
- Facilitating consumer focus groups in preparation for a new brand launch
- Working with design firm IDEO on market research and new business ideas
- Developing and implementing digital and social media strategy of a new brand launch: including managing all social accounts, the website and app creation
- Working on various special projects including the integration of two internal B2B sites for Shaw's retailers: ShawNow.com
- Assisted in the launch of an event app for Shaw's Convention in 2017
- Attending trade shows as needed to promote marketing solutions for Shaw's B2B platform
Digital Support Coordinator, Shaw Web Studio/Shaw Industries, Dalton, GA
Aug. 2014 - Oct. 2016
- Account management for over 300 retailers within Shaw's network
- Support for Share It Forward solution: an online ratings and reviews service sponsored by Shaw Floors
- Designed print and digital support materials for Share It Forward and Shaw Web Studio
- Updated websites using iApps and Kentico CMS platforms
- Created reports utilizing data visualization techniques
- Utilized SEO best practices to make Share It Forward's reviews SEO-friendly
- Worked with various third-party vendors that support Share It Forward
- Attended trade shows to promote Share It Forward and network with Shaw's retailers
Co-founder/Publicist, Belle Journal, Baton Rouge, LA
Aug. 2012 - Aug. 2017
- Redesign, update and maintain website
- Design the layout for a new literary journal focusing on the experiences of women in the Southern United States
- Create promotional materials and maintain the Twitter and Instagram accounts
- Executed successful Kickstarter.com campaign to raising over $4,000 to print first volume and extend social media lifestyle presence
Publicist, newRadio Music/The Dirty Guv’nahs, TN
Sept. 2014 - Jan. 2015
Communications Specialist, Academic Distinction Fund, Baton Rouge, LA
June 2013 - June 2014
Graduate Assistant in Communications and Design, Louisiana State University, Baton Rouge, LA
Aug. 2012 - May 2014
Publicity Intern/Media Contact, Morgan Road Mgmt./The Dirty Guv’nahs, TN
Sept. 2010 - March 2012
Public Relations Intern, Putnam County Habitat for Humanity, Cookeville, TN
Jan. 2010 - May 2010
Staff Writer, The Oracle at Tennessee Technological University, Cookeville, TN
Aug. 2009 - Dec. 2009
Staff Writer, Strummagazine.com, Nashville, TN
May 2010 - Dec. 2010
Relevant Skills
- Market research methodologies: design thinking, focus groups, surveys, etc.
- Adobe InDesign, Adobe Illustrator, Adobe Photoshop
- Squarespace
- Wordpress
- Weebly
- Kentico
- Microsoft Office Suite
- IBM SPSS
Bilingual in Spanish and English